The setup, lighting and practical workflow behind the final frame.
Briefs arrive in all shapes — sometimes a clear deck, sometimes a WhatsApp and a deadline. Pre-production is where the shot list, timing and practical requirements are worked out.
References, shot list, surfaces, props, set elements, timing and practical limits are aligned before the shoot. Good preparation protects both budget and time on set.
Lighting is planned around the product, material and final use. Direction, temperature, contrast, negative fill and reflection control are set accordingly.
Depending on scale, I work solo or within a small team, adding styling or production support when the brief needs it.
Images are reviewed on set where practical. The point is to make decisions while the lights, product and people are still in front of us — not discover problems after the set has been struck.
Post-production is planned into the production rather than bolted on afterwards. Retouching, colour, crops and output formats are matched to the agreed use.
Standard delivery timing is agreed before the shoot; faster turnaround can be built into the job when required.
Retouching is part of the process, but lighting, materials, styling, timing and composition are handled on set wherever practical.
Selected behind-the-scenes frames from recent productions.
Send the brief and I’ll work through what the shoot needs.