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16-year client relationship

McDonald's Malta Seasonal Menu Campaigns

Brief

Seasonal menu launches, promotional POS, digital hero shots and OOH campaign imagery across Malta locations.

Production

Full in-house studio production covering food preparation and styling, lighting, set build, tethered review and retouching, with the designer, agency representative, food stylist and client on set.

Result

A 16-year working relationship covering every seasonal menu launch and promotional cycle during that period.

Beer & beverage

Farsons Cisk & Beer Range

Brief

Product campaign imagery for Cisk and the wider Farsons beer range — for bus shelters, billboards and social.

Production

Studio shoot with set build. The clinking-glasses image took four days from testing to final, using timed splashes and controlled lighting.

Result

Campaign ran across OOH (bus shelters and billboards) and Farsons' social channels.

Catering & seasonal campaign

Ta' Xmun Christmas Campaign

Brief

Produce the seasonal Christmas campaign imagery for Ta' Xmun, a Maltese catering franchise — festive platters and seasonal menu items styled for promotional use across the franchise's marketing channels.

Production

Food styling and lighting across the full campaign set, keeping the look consistent for social, print and point of sale.

Result

Campaign library delivered in the required crops and formats.

High-end jewellery

Frank Zampa Jewellery & Diamonds

Brief

Social media imagery for Frank Zampa's jewellery and diamond collections.

Production

Twelve pieces photographed over a day and a half, using stacked compositions and controlled lighting for diamonds and metal.

Result

Finished social set delivered for the campaign.

Restaurant & hospitality

BAP Upmarket Valletta Restaurant

Brief

Food and atmosphere photography for BAP, an upmarket Valletta restaurant — dishes, setting and brand imagery for menu, web and social.

Production

On-location across kitchen and dining areas. Natural and supplemented lighting to hold the restaurant's ambience while keeping plated food reading crisp.

Result

A consistent set of assets usable across the menu, digital presence and press placements.

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